(Fiat Family)RED
Explore the (RED) range
Discover the entire (RED) range. When selecting one of the models from the (Fiat Family)RED, you are making an important choice: help others, stay protected, and, of course, always look stylish.
(500e)RED
See (RED) and save lives: a new colour to help people, with the same iconic and unique style of the 500e.
(600e)RED
Our love for the planet and its people unites us. The new (600e)RED is more than a car—it’s a symbol of our shared commitment to the earth and all of you.
(GRANDE PANDA)RED
(Grande Panda)RED is nothing more than a good adventurous, futuristic and good-cause spirit, all combined.
Inspi(RED) by the human family
(RED) and Fiat: a unique partnership that fights global health emergencies and, with every purchase of a (FIAT)RED vehicle, creating the most ethical and relevant series.
Founded by Bono and Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands to create products and experiences that raise money, heat and urgency for global health crises. (RED) funding supports life-saving programs that empower health workers and provide testing, treatment and care in communities most in need.
That’s why we’ve proudly joined forces with (RED) and created the (FIAT)RED family of vehicles-inviting you to join us in the fight* to ensure preventable and treatable disease is preventable and treatable for everyone.
*Fiat joined (RED) purposes to fund life-saving programs and fight global health injustices. To this purpose since 2021, Fiat, Jeep and RAM have donated, through their collaboration with (RED), more than $4 million to support the Global Fund's critical work in helping that preventable and treatable diseases can become preventable and treatable for as much people as possible. Fiat has confirmed its additional commitment of $1.2M through 2026. Every (FIAT)RED vehicle is part of this commitment.
This collaboration goes beyond design—it’s a movement rooted in purpose. Fiat supports (RED) mission: its love for the planet and its people.
Exclusive (RED) features
TAILO(RED) to people's well-being, the family of (FIAT)RED vehicles comes with unique and exclusive features, which will make you recognized from afar.
Steering wheel
The steering wheel upholstery of your (500e)RED and (600e)RED were treated with a biocide substance with highly effective action (> 99,9 % at the time of the treatment) against bacteria and fungi, with prolonged protection over time (*).
(*) Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the steering wheel were simulated, the reduction of the microbial load remains greater than 99.9% after 3,000 cycles of simulated use.
Seats
The fabric of the seats of both (500e)RED and (600e)RED were treated with a biocide substance with highly effective action (up to 95% at the time of the treatment*) against viruses and bacteria, with prolonged protection over time (**).
(*) These percentages refer to the central part of the seat (seating and backrest). Headrests are excluded from the treatment.
(**) Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the seats were simulated, the reduction of the microbial load remains greater than 99.9% after 3,000 cycles of simulated use.
(RED) Badge
You won't need to do anything to draw attention. Those who have (RED) are recognized from afar: be it by the color, as well as by its dedicated and unique bagde. Available on (500e)RED, (600e)RED and (Grande Panda)RED
Unique Logo
Having a unique and authentic identity is what makes us special. This can clearly be seen from the chromed logo on the front of your (500e)RED and (600e)RED.